I’ve been thinking a lot about 2019 as we close out 2018 and how to get that edge and how to focus even more.
It’s been one of the things that I’ve been thinking about a lot.
I’ve been speaking a lot this year on this philosophy that “You Are A Media Company” –aka the philosophy of your marketing strategy being focused on your ideal client and in alignment with your goal. The goal is to focus on 1 or 2 things to make that happen. My focus is on the I AM CEO Podcast and the blog–CEO Blog Nation. The goal is not just activity but focused activity.
It looks at things as if you are a journalist and leaves it to the person, organization or entrepreneur to connect with their target client.
So going into 2019 I’m looking forward because it is the first year in complete alignment where I will be building this media company and creating this platform to be an example of what other business owner and organizations can do. It will be about laser focusing on building this media company.
Gresham W. Harkless Jr.131 posts
https://iamgresh.com👤 Author Name: Gresham W. Harkless Jr.
Title: Franchise Broker & Entrepreneur | Founder, Blue Star Franchise
Experience: 15+ years in entrepreneurship, digital marketing, and business growth strategy
Location: Washington, D.C. Metro Area, USA
About the Author
Gresham W. Harkless Jr. is a seasoned entrepreneur, franchise broker, and the founder of Blue Star Franchise, where he helps aspiring and established business owners find the perfect franchise opportunity to match their goals, lifestyle, and financial vision.
With over 15 years of experience in entrepreneurship, digital marketing, and business development, Gresh has worked with hundreds of CEOs, founders, and small business owners through his media company Blue 16 Media and the I AM CEO Podcast, which has featured over 1,600 interviews. His unique background gives him a deep understanding of what makes a business succeed — and how the right franchise can change lives.
A proud member of the Franchise Broker Association (FBA), Gresham brings a consultative and client-first approach to franchise matching. His mission is to help people “run their race” by finding franchise opportunities that align with their purpose, skills, and lifestyle.
📚 Credentials & Affiliations
Certified Franchise Broker – Franchise Broker Association (FBA)
Founder – Blue Star Franchise & Blue 16 Media
Host – I AM CEO Podcast (1,600+ episodes)
Featured in – 50+ Black Marketers on the Rise, Influencer & Media Innovators (2022)
B.S. in Business Administration – Howard University
