“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”― Steve Jobs
This morning I had a “moment of clarity.” I’ve always known my Achilles heel has been focus and frankly it’s been difficult to gain ground on a specific niche. I was thinking today and think I gained some clarity around the niche that I want to live.
I’ve had some thoughts about focusing on the podcast industry and even have projects up like PodCEO and Podcast Web Design to show that. Now it’s a matter of testing out that niche and seeing if it has any viability. I know the industry is growing but the question is if there’s any opportunity to niche down within that industry.
Let’s see where that goes.
Gresham W. Harkless Jr.
Gresham “Gresh” W. Harkless Jr. is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media is a digital marketing agency providing digital marketing services including web design & SEO to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is proud a graduate of Howard University & Georgetown University. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16 and recognized by the Alexandria Virginia Chamber of Commerce’s 40 Under 40.